Yassine
Founder
Marrakchi, raised between the medina and the Ourika valley. Started Emna Tours in 2019 to share the Atlas the way locals see it. Speaks Arabic, French and English.
About us
Agafay Private Tours and Transfers
Comfortable private tours from Marrakech to Agafay Desert and Ourika Valley. Just you, your driver, your way.
7
years on the road
2
carefully chosen excursions
4.9 / 5
average traveller rating
0
hidden fees
01 — Our story
One founder, one medina, seven years of trails.
Emna Tours is a local travel company based in Marrakech. We operate as Agafay Private Tours and Transfers, specializing in comfortable private tours to the Agafay Desert and Ourika Valley.
Today we run two excursions. Two, because you can’t do twenty well. Each is built in detail, from the moment we pick you up to the end of the day.
We didn’t invent Marrakech — we just live here. And we’d rather show one valley well than three valleys badly.
02 — Our commitments
What we do, and what we won’t.
01
Locally owned
Run from Marrakech since 2019. One founder, one team, no franchise.
02
Small footprint
We work with cooperatives, not chains. The money you spend stays in the valleys.
03
Guides who teach
Our team includes a former teacher, a published photographer and a Berber-language linguist.
04
Slow travel
We’d rather show you one valley well than three valleys badly. No rushing.
03 — Who you’ll meet
The people behind the trip.
Hamza
Operations
Keeps every excursion running on time. Coordinates drivers, partner cooperatives and on-the-ground logistics across Marrakech and the Atlas.
Salma
Reservations manager
The first voice you’ll hear when you write in. Builds custom itineraries, juggles dates across time zones, and remembers whether your kids are vegetarian.